Drifter Jointed Believer Musky Lure
It’s famous for a reason! The Believer™ is one of the most versatile lures available today. Its unique shape and design, combined with a deep and shallow eyelet, allow this bait...
$21.79 - $24.99
Rapala X-Rap®
The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retrieve. Casts like a bullet...
$11.99
Rapala Skitter Pop
With its unique loud popping, cupped plastic lip and its balsa wood body the Skitter Pop® creates a commotion with one of the loudest spitting actions. Fished with walk-the-dog or...
$12.99
Rapala Shadow Rap®
The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural minnow action in this new jerkbait that...
$10.99
Rapala Rippin' Rap Lipless Crankbait
The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast...
$7.99
Rapala Ott's Garage (OG) Tiny® Crankbait
From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe’s Garage. The...
$9.49
Rapala Ott's Garage (OG) Slim® Crankbait
From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe’s Garage. The...
$10.49
Rapala Jointed Shad Rap
Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too...
$7.99
Rapala Husky Jerk® Bait
Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural...
$7.99
Rapala Glass Shad Rap®
Molded high-impact plastic with holographic foil insert allows the chameleon-like Glass Shad Rap® to pick up the color of its surroundings and bounce the same color back in an iridescent...
$7.99
Rapala Original Floating®
The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split...
$8.99 - $10.49
Rapala DT (Dives-To) Series Crankbait
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the...
$9.49
Rapala Balsa Xtreme (BX®) Mid Brat Squarebill
Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the...
$10.49
Rapala Balsa Xtreme (BX) Brat Squarebill
Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most...
$10.49
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